St. Valentine鈥檚 Day Posts

From February 1st thru February 14th, we鈥檒l present our fans with small challenges to remind them that love and friendship have to be taken care of every day. These challenges are in connection with personal relationships, couple relationships and friendship.

How will we communicate the challenges/invites?
We鈥檒l do it through posts on Util铆sima鈥檚 Fan Page and Twitter, where we鈥檒l use the hashtag #14d铆as to identify St. Valentine鈥檚 Day communications.

How will we arrange what鈥檚 posted?
路 By the beginning of February, we鈥檒l post on Util铆sima鈥檚 Fan Page the explanation about this initiative. The same communication will be generated via Twitter.

路 From February 1st thru February 14th, posts/Twist with tips, recipes and challenges related to love and friendship will be published.

路 Each post on Facebook will bear a different image, representing each one of the 14 days.

路 Each twit will be associated to the hashtag #14d铆as.

路 The latter will invite fans to get a romantic dinner ready and 3 different recipes will be suggested to enjoy this dinner.

EXAMPLE OF POSTS:
On Facebook:
"Day 2: Seize this weekend and spoil your partner taking them breakfast to bed. Here we have a tip for you about what you can prepare.鈥�: [LINK to recipe]"
On Twitter:
"Day 4: Put a frame on that cute photo you took with your friends, how about building this frame?:[LINK to handcrafts]"