Nokia Soda Stereo

Objective. Associate Nokia with a once-in-a-lifetime concert tour by Soda Stereo.

Execution. Profile page created to allow community members to participate in a contest where they had to upload a karaoke version of their favorite Soda Stereo song.
Strong media support.
Content distribution such as: Tour dates, tour photos, Nokia cellphone viral widget.

Results. Over 4,000 friends.
Hundreds of user postings (252).
Millions of impressions ( over 10 million imps in different premium channels).
One day Skin in Homepage announcing the winner.
Strong momentum and loyal fan base for the brand.