Nokia Brazil

Objective. Create a national band contest.
Promote XpressMusic mobile phones.
Create awareness for new product line.

Execution. The XpressMusic contest’s featured profile was promoted on MySpace, and supported with ad units clicking through the profile.
The submission phase was promoted heavily with roadblocks, and in all MySpace targeted to bands.
Each phase was announced via:
· Ad placements throughout the site w/ refreshed creatives for each phase.
· Bulletins posted from the contest page with appropriate calls to action.

Results. XpressMusic contest was very successful in user interaction and engagement.
Attracted approximately 4.000 friends who posted nearly 800 comments.
2.000 bands submitted their music.
The winner band had 84% of the votes.