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Natgeo was audience leader
EXCELLENT PERFORMANCE

For second consecutive month, NatGeo was audience leader in Latin America. Once more, it was number 1 on documentaries in august and september.
  • August and September´s audience figures have positioned Nat Geo as channel #1 on documentaries during primetime (8 pm – 12 am), Pan-Regional level, on advertisers´ most sought-after demography, P18+ with Pay TV.
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  • Original productions like “PROPHECIES” (Thursdays, 10pm) and “OBSESSION” (Wednesday, 10pm) consolidate the channel´s leadership position.
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During August and September, Nat Geo was the documentary channel #1 on primetime (8 pm – 12 am) on PAN 9 (Argentina, Brazil, Colombia, Chile, Mexico, Peru and Central America) with a 0.27 rating at P18+ households with Pay TV [1].

Colombia showed an excellent performance, where Nat Geo stayed as documentary channel #1 with 0.44 rating points on P18+ [12]; in Central America with 0.33 points [3], in Chile with 0.21 points [4] and in Argentina with 0.14 points [5].

During September, on prime time (8 pm – 12 am) Nat Geo registered an 8% increase in ratings compared with the same period of the previous month (6). This was also showed in Central America and Mexico where the signal showed a 16% and 13% growth respectively (7), and in Argentina and Colombia as well, both reflecting a 7% growth (8).

We must highlight the performance of “Prophecies”, an original production that investigates different predictions about the world. During the first episode emission, Nat Geo was the leader documentary channel and Pay TV leader in Colombia and Mexico registering 1.89 and 1.08 points respectively on P18+HM [9]. While in Argentina it reached 1.23 points [10] and in Central America 0.66 (11) on the same demography at Pay TV households, which positioned Nat Geo as the leader documentary channel among these markets.

On the other hand, the first emission of another original production: “Obsession”, positioned Nat Geo as the documentary channel leader with 3.20 points in Colombia (12), 1.15 points in Mexico (13), 1.05 in Central America (14), 0.75 in Peru (15), 0.40 in Argentina (16) and 0.35 in Chile (17). Besides, simultaneously, Nat Geo was channel #1 of Pay Television in Mexico, Colombia and Central America (18). Obsession broadcasts every Wednesday at 10 pm on Nat Geo.




ABOUT NATIONAL GEOGRAPHIC CHANNEL
National Geographic Channels International (NGCI) invites you to arouse your curiosity through a smart and innovating programming that lead us to ask ourselves how much do we know, how do we see the world surrounding us and what motivate us. Property of National Geographic Television (NGT) and FOX Entertainment Group, NGCI contributes with the commitment on exploration, conservation and education of National Geographic Society through its 6 channels National Geographic Channel, National Geographic Channel HD, Nat Geo Wild, Nat Geo Wild HD, Nat Geo Adventure and Nat Geo Music. National Geographic Channel (including NGC EEUU, a joint venture between NGT and Fox Cable Networks Group) is available globally at 33 million households in 166 countries and in 34 languages. www.natgeo.tv.



PRESS FACTS
Source 1: Ibope PAN 9 Database. Subscription TV /P18+. August and September 2011. 8:00 pm – 12:00 am.
Source 2: Ibope Colombia Database. Subscription TV /P18+. August and September 2011. 8:00 pm – 12:00 am.
Source 3: Ibope Central America Database. Pay TV /P18+. August and September 2011. 8.00 pm – 12:00 am.
Source 4: Ibope Chile Database. Pay TV / P18+ . August and September 2011. 8:00 pm-12:00 am.
Source 5: Ibope Argentina Database. Pay TV/P18+. August and September 2011. 8:00 pm – 12:00 am.
Source 6: Ibope PAN 9 Database. Pay TV/P18 +. September 2011 vs. August 2011. 8:00 pm- 12:00 am.
Source 7: Ibope Central America Database. Pay TV/P18 +. September 2011 vs. August 2011. 8:00 pm-12:00 am.
Ibope Mexico Database. Pay TV /P18 +. September 2011 vs. August 2011. 8:00 pm-12:00 am.
Source 8: Ibope Argentina Database. Pay TV /P18 + September 2011 vs. August 2011.. 8:00 pm-12:00 am.
Ibope Colombia Database. Subscription TV /P18 +. September 2011 vs. August 2011. 2011. 8:00 pm-12:00 am.
Source 9: Ibope Colombia Database. Subscription TV / P18+ HM. August 18, 2011. 10:00 pm – 10:51 pm.
Ibope Mexico Database. Pay TV /P18 + HM. August 18, 2011. 10:00 pm-10:51 pm.
Source 10: Ibope Argentina Database. Pay TV /P18+ HM. August 18, 2011. 9:59 pm-10:49 pm.
Source 11: Ibope Central America Database. Pay TV / P18+ HM. August 18, 2011. 7:59 pm-8:51 pm.
Source 12: Ibope Colombia Database. Subscription TV /P18+. September 18, 2011. 9:59 pm – 10:51 pm.
Source 13: Ibope Mexico Database. Pay TV/P18+ . September 18, 2011. 9:59 pm-10:51 pm.
Source 14: Ibope Central America Database. Pay TV /P18+ . September 18, 2011. 8:00 pm – 8:55 pm.
Source 15: Ibope Peru Database. Pay TV /P18+ . September 18, 2011. 9:00 pm – 9:55 pm.
Source 16: Ibope Argentina Database. Pay TV /P18+ . September 18, 2011. 10:00 pm – 10:51 pm.
Source 17: Ibope Chile Database. Pay TV /P18+ . September 18, 2011. 11:00 pm – 11: 55 pm.
Source 18: Ibope Mexico Database. Pay TV /P18 + . September 18, 2011. 9:59 pm – 10:51 pm.
Ibope Colombia Database. Subscription TV /P18 + . September 18, 2011. 9:59 pm – 10:51 pm.
Ibope Central America Database. Pay TV / P18 + . September 18, 2011. 8:00 pm – 8:55 pm.