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Facebook Campaign


Facebook’s goal is to give people the opportunity of sharing and making the world a more open and connected place. It creates an identity, makes connections and users are able to share their content. 




Latam User Profile
Sex:
Women 50%
Men 47%
N/A 3%

Age:
15-24 40%
25-34 26%
35-44 17%
+45    17%

Facebook in latam
Total number of profiles in Latin America: 46,484,340
Penetration in Latin America: 27%
Number of profiles in Argentina: 8,238,420. Penetration: 41%
Number of profiles in Chile: 6,202,680. Penetration: 74%
Number of profiles in Colombia: 8,270,960. Penetration: 42%
Number of profiles in Mexico: 8,545,020. Penetration: 31%
Number of profiles in Venezuela: 5,619,200. Penetration: 74%
Number of profiles in Peru: 1,775,560. Penetration: 23%

Average User Figures
They have 130 friends on the site.
They send 8 friend requests per month. 
They spend more than 55 minutes a day on Facebook. 
They use the “Like” button on 9 content pieces per month. 

Formats:

Survey
· Ideal to reveal the target user opinions. 
· It can be used as a game between the brand and the users.
· It allows posting videos.
· It allows measuring virality.

Event Ad .
· It is used for events, launches and significant dates (offline and online).
· It allows posting videos.
· It must be linked to an Event Page.
· It allows measuring virality.

Videos with comments
· It allows posting comments on a piece. Comments make it more credible and encourage interaction among the user’s contacts. 
· It must have a fan page linked to the action.
· It allows measuring virality. 

Standard Ad.
· Simple format, recommended for advertisers who wish to refer users to their website.
· It doesn’t allow measuring virality. 

Videos without comments
· Simple format, recommended for advertisers who wish to refer users to their website and at the same time increase the reach and frequency of their spot.
· It doesn’t allow measuring virality.

Fan Ad.
· It allows gathering fans from the ad itself.
· It’s the ideal format when the goal is to get fans interested in being in touch with the brand communications.
· It allows posting videos.
· It allows measuring virality.
 
FAQONLINE

1. How can I advertise on the Internet?

There are endless ways to advertise online. And the good thing about it is that we can assist you with that at Fox One Stop. Here you’ll find some samples.

Click here to contact us.

2. Can I advertise on TV and on the channel’s website?

Definitely. And that is what a good multiplatform strategy is all about. There’s a wide range of exciting possibilities. Just contact a local representative to further assist you.

Click here to contact us.

3. I want to run a banners campaign, but I don’t know how to technically set it up. Do you handle that?

Absolutely everything. We are a company that holds the key to brand-new possibilities. The only thing you have to do is tell us what you need. From then on, we’ll be in charge.

Click here to contact us.

4. I want be top positioned on Google, do you provide that service?

Of course, through .FOX we provide Search Engine Marketing (SEM) and Search Engine Optimization (SEO) solutions for advertisers aiming to maximizing their online presence on search engines.

Click here to contact us.

5. I need to advertise on Facebook, but I don’t know how.

.FOX is the representative for Facebook in the region. Contact our local office and they’ll fill you in on all the Social Media solutions we can offer you.

Click here to contact us.

6. How many unique users do I access through .FOX Networks?

.Fox reaches 900 million unique users monthly all over the world. In Latin America, it reaches 72 million unique users, which represents 88% of the Internet audience in the region.

Click here to contact us.