Personality

Utilísima is the creator of the “practical entertainment” genre, introducing all sorts of subjects and activities that can be applied to everyday life, from cooking, health, handcrafts, crafts and decoration to maternity and beauty, taught step by step by renowned professionals throughout Latin America.

Programming

UtilĂ­sima is the only regional channel that produces a 100% of its content or more than 1.000 new hours a year locally, presenting international professionals and is the only Pan-Regional channel with a 100% local Latin American talent per excellence. 

Audience

75% Women, 25% Men.
57% of Utilisima Channel viewers are in High / Medium SES.