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Personality

First we saw the home of Nascar and the fastest growing cable channel in the US. Then, we found good business opportunity and a chance to experiment with the future through the live component. Like its US brother, SPEED is the main destination for motor sports in Latin America.

Programming

SPEED has exclusive rights to NASCAR Live including the Nextel, Busch, Rolex and Craftsman Trucks cups. It appeals to motor fans mainly but also to the broader entertainment crowd through some of SPEED US ‘signature shows such as Monster Jam, Unique Whips and Pinks.

 
PAY TV PENETRATION
Argentina
39%
Bolivia
15%
Brazil
30%
Caribbean (others)
3%
Chile
30%
Colombia
86%
Costa Rica
96%
Dominican Republic
92%
Ecuador
10%
El Salvador
94%
Guatemala
48%
Honduras
100%
Mexico
23%
Nicaragua
94%
Panama
97%
Paraguay
6%
Peru
43%
Puerto Rico
0%
Uruguay
12%
Venezuela
71%
Source: Fox Latin American Channels.
CHANNELS
BASICS

Description

Passionate about racing.
Men (and Women): 18 to 49 years old.

Drivers

Sprint Cup, Nationwide, Corona Series, Rolex Sport Car Series y Craftsman Trucks.

FEEDS

Latam Feed

Mexico, Argentina,
Venezuela,
Colombia, Chile,
Uruguay, Paraguay,
Bolivia, Ecuador,
Peru, Guatemala,
El Salvador, Honduras,
Nicaragua, Costa Rica,
Panama, Republic
Dominican and Caribe.

Brazil feed

Brazil